Book launch funnel: the free template and how to use it
A book needs more than a link in your bio. This funnel turns curious readers into buyers, then offers the audiobook and a workbook, all mapped, written and exported from Rev Funnels.
The six steps of a book launch funnel
- Free chapter opt-in
Trade your first chapter for an email address. Lead with the transformation the book delivers, keep the form to name and email, and promise a quick delivery.
- Book sales page
Make the promise, show what is inside with bullets, add a short video if you have one, answer objections in an FAQ, and state the price and guarantee plainly.
- Order form
Put your payment link (Stripe, PayPal, Payhip, your store or your Amazon listing) on the order button. Rev Funnels sends buyers there.
- Audiobook upsell
Offer the audiobook right after purchase, while the reader is most interested. A countdown keeps it honest: the offer is only on this page.
- Workbook downsell
If the reader says no thanks, show a lower-priced companion: a workbook, study guide or bonus chapters.
- Thank-you page
Tell buyers exactly what happens next and where their download is.
Planning the numbers
Here is the template's starting plan with 10,000 visitors. These are planning rates you replace with your own:
| Step | Rate | People | Revenue |
|---|---|---|---|
| Free chapter opt-in | 40% | 4,000 | $0 |
| Book sales page | 11% | 440 | $0 |
| Order form ($17) | 62% | 273 | $4,638 |
| Audiobook upsell ($27) | 28% | 76 | $2,062 |
| Workbook downsell ($9) | 18% of 196 who declined | 35 | $318 |
| Total | $7,018 |
That plan earns about $0.70 per visitor, so ads stay profitable below roughly $0.70 per click. Run your own numbers.
Write it with AI
Load the template, then ask the AI page writer to write each page for your book, or describe your book in the AI Funnel Builder and get a funnel shaped around it. Screenshot a launch page you admire and Rev Funnels rebuilds the layout with original copy for your title.
Questions
What is a book launch funnel?
A book launch funnel is a sequence of pages that turns readers into buyers: usually a free chapter opt-in, a sales page, an order form, and optional upsells such as an audiobook or workbook, ending on a thank-you page.
Should I offer a free chapter?
A free chapter lets readers sample your writing in exchange for an email address, which gives you a way to follow up when they do not buy right away.
What should I upsell after a book sale?
Natural upsells are another format of the same book (audiobook, hardcover, signed copy) or a companion resource such as a workbook, study guide or course.
Can I sell a KDP book through a funnel?
Yes. Point the order button to your Amazon listing or to your own checkout link. Selling direct with a payment link lets you offer upsells; sending buyers to Amazon keeps the sale and reviews on Amazon.